A place to seize food & fibre’s big opportunities
The Common Ground is a silo-breaker. A place for food & fibre people to build the collaborative muscle to seize big opportunities and solve common challenges.
The Common Ground launched with a call-to-collaboration and proposed a model for a future-fit leadership system. In 2025, that talk turns into action.
Three Common Ground pilots (funded by AGMARDT) will lead the way – designing for deep collaboration in the horticulture, livestock health and future fibre spaces.
In 2026 and beyond, we’ll track the progress of these pathfinders in the Collaboration Kit – your collection of blueprints and case studies for kickstarting collaboration.
“A place to supercharge a culture of collaboration in the food & fibre sector.”
Pilotprojects
Starting in 2025, AGMARDT is funding a range of Common Ground pilot projects to serve as pathfinders for broader collaboration across the food & fibre sector. These projects demonstrate that there is no ‘one-way’ to collaborate. As they progress, we’ll share what’s working (and what’s not) in The Common Ground Collaboration Kit.
Collaboration type: Ecosystem
Initiators: AgriTechNZ and Moananui
What if we got the whole system in a room? The decision-makers, people at the front-line, big thinkers, investors and others. All brought together by a shared need for change. Future Search is a facilitated workshop process used across conflict zones, corporates and communities the world over to develop shared pathways for system change. This pilot will bring together people working in the horticulture and aquaculture sectors to explore new ways to grow value, from where the land meets the sea.
Collaboration type: Ecosystem
Initiator: Muku Tangata
There are more than 360,000 people in the food & fibre workforce. They learn and grow across a wide-range of training and leadership programs, delivered by a wide-range of organisations. In this complex system, duplication and competition for resources has been a longstanding challenge. Future Foundations is a project to reimagine capability development across food & fibre – bringing stakeholders together to design a future-fit ecosystem where everyone learns well.
Strengthening Horticulture Through Collaboration
Strengthening horticulture through collaboration
Collaboration type: Horizontal
Our third largest food & fibre industry has a simple mission – to double farmgate value by 2035. But with more than 100 different crops and 20 different product group entities, it’s an industry grappling with complexity in how it currently collaborates. This pilot will build on the Aotearoa Horticulture Action plan to unite the industry – aligning to a common goal of delivering maximum value on every levy dollar growers invest.
Coalition Against Drench Resistance
Coalition Against Drench Resistance
Collaboration type: Ecosystem
Drench resistance is a major challenge facing the livestock sector. With no new formulas expected, the solutions left to producers (like farm system change and new technology) are complex and difficult to deploy alone. To back producers to turn the corner on drench resistance, this pilot will form a coalition of willing parties across the drench ecosystem. Together, this diverse group will map the system behind the drench resistance challenge and develop a collective action plan to solve it.
Future of Fibre Aotearoa
Future of Fibre Aotearoa
Collaboration type: Value Chain
Despite world-class quality and innovative R&D capability, New Zealand’s fibre has long been undervalued. From wool to hemp, cashmere, harakeke, forestry derived fibres and more – this a diverse sector with the potential to become a cornerstone of the bioeconomy, if it can overcome its fragmentation, scale and under-investment challenges. This pilot aims to connect the full value chain of New Zealand’s fibre, textiles and biomaterials – lifting the sector from commodity export to high-value, design-led regenerative and circular products and systems.
Strengthening horticulture through collaboration
Collaboration type: Horizontal
Initiator: Horticulture NZ
Our third largest food & fibre industry has a simple mission – to double farmgate value by 2035. But with more than 100 different crops and 20 different product group entities, it’s an industry grappling with complexity in the way in which it currently collaborates. This pilot will build on the Aotearoa Horticulture Action plan to unite the industry – aligning to a common goal of delivering maximum value on every levy dollar growers invest.
Strengthening horticulture through collaboration – horizontal collaboration model
Future Search
Collaboration type: Ecosystem
Initiators: AgriTechNZ and Moananui
What if we got the whole system in a room? The decision-makers, people at the front-line, big thinkers, investors and others. All brought together by a shared need for change. Future Search is a facilitated workshop process used across conflict zones, corporates and communities the world over to develop shared pathways for system change. This pilot will bring together people working in the horticulture and aquaculture sectors to explore new ways to grow value, from where the land meets the sea.
Future Foundations: human capability in food & fibre
Collaboration type: Ecosystem
Initiator: Muku Tangata
There are more than 360,000 people in the food & fibre workforce. They learn and grow across a wide-range of training and leadership programs, delivered by a wide-range of organisations. In this complex system, duplication and competition for resources has been a longstanding challenge. Future Foundations is a project to reimagine capability development across food & fibre – bringing stakeholders together to design a future-fit ecosystem where everyone learns well.
“In times of crisis, the sector pulls together. We need to combine this spirit with good design now, to get in front of the crises of the future.”
COLLABORATIONKIT
In our launch report, we described how a ‘lack of trust’ and ‘turf wars’ are holding the sector back. Many food & fibre people agreed and asked how they could initiate collaboration themselves. Enter, the Collaboration Kit. This ongoing collection starts with a report on case study partnerships across food & fibre and another exploring how collaboration takes shape, one step at a time.
Looking to the Pathfinders
Our case study collection spans multiple industries, public-private partnerships and community-led initiatives for examples of collaboration in action. While all different, partnerships like AgriZero, Branching Out and the Open Data Sharing Ecosystem demonstrate what higher-trust collaboration looks like in practice.
Keep an eye out for common features across these case studies – like designing around a shared challenge, taking a full value chain approach and creating novel funding models.
Explore the case studies
Moving up the Collaboration Spectrum
The Collaboration Spectrum recognises that collaboration is a process, is often already underway and that deliberate steps to move up the spectrum are possible.
Most food & fibre relationships operate between the ‘compete’ and ‘cooperate’ levels of the spectrum. On many issues, that works just fine. The spectrum is a useful tool to evaluate where current relationships sit and ask what level of collaboration is needed to meet more complex challenges.
This section of the kit also includes a set of international and domestic examples of alternative industry good models.
Explore the Collaboration Spectrum
“This is about setting-up the next generation for success. Let’s begin that conversation.”
Podcasts &Panel
In The Common Ground podcast series, we go deep on collaboration and future-fit leadership with producers, thinkers and leaders.
“There is no ‘one way’ to collaborate. The sector needs multiple types of collaborations happening simultaneously.”
Reports
The Common Ground report series, covering launch through to pilot projects.
Are industry good organisations good for industry?
(2024). Our launch report explored the key constraints holding back the food & fibre sector and how we can design for genuine collaboration. The report proposed the original Common Ground model – a theoretical collaborative structure for the sector that generated plenty of interesting feedback.
What we heard from the sector
(2025). This short report recaps sector feedback to our launch report. It covers how food & fibre people generally agreed with the key constraints facing the sector, and our rough outline of a future-fit leadership system. It also identifies where food & fibre people disagreed with the original Common Ground model.
Collaboration types and structures
(2025). Part one of the Collaboration Kit addresses common feedback that ‘collaboration’ means different things to different people. Using the Collaboration Spectrum it explores the many ways organisations can work together – from ‘compete’ to ‘integrate’. This report also covers international and domestic examples of alternative industry good models.
NZ food & fibre collaboration case studies
(2025). Part two of the collaboration kit covers real-life examples of collaboration in action. Spanning multiple industries, public-private partnerships and farmer/community-led initiatives, these case studies show how food & fibre organisations can take risks together on the big issues – instead of working alone at the margins.
The Common Ground pilot projects
(2025). To turn talk into on-the-ground action, AGMARDT has funded three very different Common Ground pilot projects. This short report frames the opportunity each partnership is responding to and how they intend to collaborate for impact.
The Common Groundin the Media

“Increasing complexity, rapid change and heightened volatility, demands that we adapt from our current state.”
WHYNOW?
Without doubt, industry good organisations have been fundamental to the success of our sector. But what got us here, won’t get us there. The next food & fibre generation need a leadership system capable of realising big opportunities in a fast-changing world. Through our pilot projects and collaboration kit, The Common Ground is working to overcome the four key sector constraints we identified in our launch report.
01 – An erosion of trust between members, organisations and regulators – causing the duplication of services everyone needs, like emissions reporting or rural wellbeing.
02 – A lack of aspirational thinking – having an election or levy vote every few years compels leaders to focus on short-term and emotive issues, when intergenerational planning is needed.
03 – Turf war – patch protection, siloed problem-solving and resistance to land-use change are happening as a result of organizing around single land-use identities (e.g. sheep & beef farmers, dairy farmers).
04 – Focusing on the farm gate, rather than markets – continuing to invest in production and efficiency at the producer level, instead of collaborating to better market NZ food & fibre products abroad.
Frequently Asked Questions
How do I apply for funding under The Common Ground?
At this stage, AGMARDT is not open to receiving Common Ground funding applications. The three pilot projects recently launched were proactively pitched to AGMARDT and evaluated under a trial system – with the focus on learning how different types of collaborations form and how AGMARDT can best fund or support these and future projects. So watch this space. We are also very interested to learn about emerging collaborative projects across the sector. If you are part of a project that aligns with The Common Ground mission, tell us about it via the feedback form below.
What kind of feedback did you get to the launch report?
We recap sector feedback to The Common Ground launch in this report, but here’s the short version:
- Our key constraints resonated – that the sector is challenged by a lack of trust, patch protection, limited aspirational thinking and a focus behind the farm gate.
- People generally agreed with the principles that should underpin a future-fit industry good system – like intergenerational decision making, prioritising collective investments alongside individual industry interests, focussing more on market signals, value chain integration and avoiding duplication.
- Some thought the theoretical model of the Common Ground we proposed was impractical and could create another layer in an already crowded leadership ecosystem.
- Some called for local and international examples of what good collaborations looks like, and the different ways groups can come together to make collective impact.
- This gave rise to the Common Ground Collaboration Kit – an ongoing collection of blueprints, case studies and tools to help you kickstart collaboration – and the launch of our three pilots.
What happened to the original Common Ground model?
In the Common Ground launch report we proposed a theoretical model of a Common Ground entity that could accelerate collaboration across the sector. The intent of this model was to stimulate discussion and debate. Listening to feedback, we heard that some thought this model was impractical and could create another layer in an already crowded leadership ecosystem. We are now focussing on funding and supporting a diverse range of pilots as they are, where they are - bringing the broader collaborative concept to life, without the emphasis on building a new structure. We think this more agile, flexible approach is a good evolution for The Common Ground and reflects the wide, considered feedback we received from across the sector. You can read more about the response to the proposed model in this report.
Isn’t the food & fibre sector already collaborating enough?
The drive to co-operate can be strong in the food & fibre sector – with many attempts finding success (like the M Bovis or Covid 19 responses). That said, other collaborative efforts have struggled (like He Waka Eke Noa). In times of crisis or when presented with a common enemy, the industry good sector has shown it can put its differences aside and collaborate for impact. But it’s not good enough to only come together in a crisis. We need to combine this same spirit with good design, building trust over time so we can proactively address longer-term strategic opportunities, as well as the complex, slower burning problems that will drive future crises. In the case of He Waka Eke Noa, the sector was aiming to organise around one of the most complex and polarising issues on the table. The collaboration failed because this issue was beyond our current ‘trust ceiling’ to solve together. Developing the level of trust to collectively address issues of this scale will take more than one generation of leader to build, but we can start now and within a collaborative framework set-up for the long-term. You can read more about these underlying constraints in our launch report. The Common Ground is our attempt to create a space for those curious across the sector to learn about and practice collaboration.
Are you suggesting that all food & fibre organisations should aim for Level 6 (Collaborate) on the Collaboration Spectrum?
No. In many cases collective activity at lower levels of the Collaboration Spectrum (like opening up regular communication channels between organisations or co-operating intermittently on discrete projects) works just fine. Larger, sector-wide challenges and high-value opportunities (like energy, rural wellbeing, zero carbon production systems, sustainable oceans, protection of Taonga (IP/ mātauranga), water quality & quantity, diversification, future workforce & agri-education, soil health and adapting to climate volatility) are too big for individual organisations working together at the margins to solve. Addressing these opportunities and issues requires organisations to progress up the Collaboration Spectrum and increase the number of collaborations. To help food & fibre organisations think about these strategic opportunities, we compiled a set of examples of alternative industry good models and collaborative projects in the Collaboration Kit.
Get involved
What’s your vision for a future-fit food & fibre sector?
We’re interested in feedback from all corners of the food & fibre sector. Tell us how you are designing for collaboration and setting up future generations for success.